Gross sales of the brandy, produced within the Cognac area of France, exceeded pre-pandemic ranges final 12 months
Demand for premium alcoholic drinks has been rising, with gross sales of cognac hovering 30.9% in worth and 16.2% in quantity in 2021, the Nationwide Interprofessional Bureau of Cognac (BNIC) mentioned on Monday.
In keeping with the report, some 223.2 million bottles have been shipped “for a turnover of €3.6 billion ($4 billion), up 1.6% in comparison with 2019, the final 12 months earlier than the well being disaster.”
“This progress displays an actual restoration of cognac, in addition to new consumption habits,” the business group mentioned in an announcement, noting gross sales had additionally risen in contrast with 2019, earlier than the pandemic struck.
The BNIC’s president, Christophe Veral, added that “cognac stays marked by a really sturdy dynamic … The demand has by no means been so vital on our markets as this 12 months.”
The report exhibits that america, the most important export market, purchased 115 million bottles final 12 months, up by 11% compared with 2020. Gross sales in China, Cognac’s second-biggest market, shot up 56%, with 34 million bottles shipped. European gross sales have additionally risen by 8% to 37.1 million bottles.
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Cognac gross sales are rising in “new markets,” significantly in South Africa and Nigeria, the business group mentioned.
In France, Cognac additionally recorded sturdy progress, pushed by “the event of mixology,” which attracts “new prospects in quest of genuine merchandise.”
In keeping with the BNIC, the 2021 harvest – at 867,312 hectoliters – was inside the 10-year common and may assist additional progress for the sector.
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