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The company title and image gained’t be stored within the new model, the quick meals large says
A brand new title has been developed for the McDonald’s restaurant chain in Russia and will probably be introduced in a while, based on Russian media studies on Monday.
Izvestia newspaper reported on Monday, citing an unnamed particular person with the information of matter, that the Latin letters ‘Mc’ will probably be used as an indication for the restaurant chain, whereas M can stay branded. The menu within the eating places is not going to change conceptually, the supply additionally mentioned, specifying that the names of the dishes might keep as shut as attainable to the basic McDonald’s menu.
Nevertheless, McDonald’s Normal Director in Russia Oleg Paroyev has instructed TASS information company that the worldwide brand – the golden arches of the letter M on a pink background – will probably be faraway from the rebranded eating places.
“The yellow M is not going to be stored within the restaurant design, that’s 100%. The title ‘Mc’ just isn’t even thought-about,” he mentioned. “Retaining the yellow M just isn’t thought-about because it clearly signifies affiliation with McDonald’s,” Paroyev defined, including: “the brand new enterprise can’t function underneath the outdated model.”
Final week, the US fast-food large introduced that it had agreed to promote its enterprise in Russia to an current licensee, Alexander Govor. The announcement got here simply days after the corporate mentioned it was exiting the nation amid Western sanctions.
McDonald’s additionally mentioned that it deliberate to start out eradicating golden arches and different indicators with the corporate’s model. It, however, indicated that it’s going to maintain its logos in Russia.
In March, the US firm introduced it was shutting down its eating places in Russia and suspending operations, whereas promising that workers would proceed to be paid.
The primary McDonald’s in Russia opened in central Moscow greater than three many years in the past. The corporate had retailers in 850 Russian cities and cities, employed round 62,000 folks, and labored with a whole lot of native suppliers.
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