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Is public relations the identical the world over or are there vital variations in from nation to nation. For instance do PROs discover it simple to maneuver between the US and the UK?
Britain and the States have all the time shared widespread values; traditionally the 2 nations are intently aligned. Whether or not you’re watching a repeat of Associates, or grabbing a Starbucks espresso, the cultures appear comparable. However relating to PR, what are the numerous variations in how firms on both facet of the Atlantic function?
Dennis L Wilcox, creator of Public Relations Methods & Techniques, says that that PR practices are usually not solely the identical within the UK and the US, they’re the identical globally. He explains: “The rules and primary ideas of efficient public relations are the identical around the globe. There’s nonetheless a concentrate on media relations in all nations, however practitioners across the globe are getting way more subtle about managing points, disaster communications, CSR, social media, and even the metrics of measurement.”
Rebecca Southern, account director at PR company Edelman, has labored each in London and in New York. She agrees that, mainly, PR work in a big company is identical in each nations. Rebecca took a five-month placement to the New York workplace and he or she was shocked at how alike working within the US is to working right here. “The very first thing that struck me once I began working in New York was truly how comparable the day-to-day exercise was when in comparison with my function in London. The processes, technique and ways underpinning shopper programmes had been a lot the identical.”
Day-to-day life could also be comparable for PROs working within the New York or London workplace of a giant consultancy, however the variations between the British and People begin to come to gentle when working with purchasers and with the media. Right here there are essential variations, each culturally and logistically. Due to its measurement of America, there’s a enormous vary of communities, when it comes to shopper tastes and due to this fact media consumption. Andy Barr, co-founder of PR company 10 Yetis. He has skilled marked contrasts when working throughout the Atlantic. “The sheer geographic measurement distinction between the USA and the UK implies that the place you need to use generic press releases nationally over right here it merely will not work in America, they have to be actually tailor-made state by state.”
Aside from its measurement, there’s a nice deal that the UK shares with America, which is why UK PROs discover it comparatively simple to cross over, and vice versa. Nevertheless, the variations between us shouldn’t be discounted.
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Source by David A Robinson
