The information launch has been issued to the media and now they’re calling asking for an interview. Do you decide up the telephone and begin speaking? No. Take a couple of minutes to learn this text and be taught some methods to ensure your media interview is impactful.
Preparation is the important thing to a profitable media interview. Give it some thought this fashion – would you step on the stage and provides a presentation to 1000’s of individuals with out getting ready your ideas and high quality tuning your message? Hopefully not. You’ll spend a while reviewing your notes, trying out your look and ensuring you bear in mind your key factors. Take into consideration your media interview as a presentation to a big group of individuals. Even if you cannot see them, a whole lot and even 1000’s (presumably tens of millions) of individuals will learn the article, hearken to the interview or watch the clip.
Okay let’s get began with some primary methods to organize.
1. Write down your three key messages. When you find yourself performed your interview, what are the three key factors you need the reporter, and viewers, to recollect?
2. Formulate your interview round these key factors. When requested questions which are “off message” return to those factors. Use them to transition out of sticky questions. Instance – whereas that is a great query, I need to stress what’s necessary to recollect is… insert key message.
3. Decide what media outlet you’re speaking to and the typical size of audio or video clips or story size for print. If it is radio and the interview’s for a brief information story, maintain your interview quick as they are going to possible solely use a 10-30 second clip. If it is tv or video, you would possibly get 60 seconds of you talking within the story.
4. Tailor your message to fulfill the wants of the viewers of the media outlet. Is that this an area information outlet? Nationwide? Is the viewers your friends or most people? Every media interview must be distinctive, tailor-made to fulfill the wants of the particular viewers, versus repeating the identical info the identical means in 10 completely different media interviews.
5. Take inventory of your look. Strong colors are finest for video interviews. No loopy patterns or logos (except it is your personal firm’s brand). For ladies – no clunky jewelry or uncovered cleavage. And for males – button up your shirt and empty your pockets so you are not tempted to jingle your keys.
6. Do not ramble. Stick with your three key factors. This fashion when your feedback are edited, what seems within the story can be on subject.
7. Thank the reporter. Too few individuals take the time to say thanks.
As soon as the story is reside, overview the protection to see how nicely you delivered your message and determine how one can enhance for future interviews.