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An ideal wine tells a narrative, connecting you to the individuals and place the place it’s made. Pinot Noir specialist Siduri Wines has at all times discovered methods to attach over wine with out being overly sophisticated – wine may be critical, whereas nonetheless being enjoyable. Innovators at their core, they partnered with Microsoft and actuality design agency Rock Paper Actuality to create a Internet AR (augmented actuality) expertise that brings their wines to life by merely scanning a QR code on the bottle. Now, they’re providing to convey one fortunate winner and a visitor to California to expertise wine nation and make their very own hologram!
Starting November 1st, Siduri is launching a sweepstakes to coincide with the Internet AR experiences, providing a once-in-a-lifetime alternative for the winner and a visitor to obtain the final word three-day trip to San Francisco and Sonoma Wine Nation. Throughout their go to, they’ll have the chance to create a customized hologram at Microsoft Combined Actuality Seize Studios and luxuriate in dinner with Siduri’s charismatic Discovered and Winemaker. They’ll additionally get to sight-see and take within the coastal panorama from a helicopter throughout a personal tour. Try the experiences under and learn to enter the sweepstakes.
The acclaimed vineyard, which was based over 25 years in the past, collaborated with Microsoft Combined Actuality Seize Studios and augmented actuality design agency Rock Paper Actuality, to create the Siduri Holographic Expertise. Utilizing photorealistic holographic Internet Augmented Actuality (AR), the know-how brings Siduri to life in a wide range of thrilling and immersive three-dimensional segments by which Siduri Founder Adam Lee catapults out of a wine bottle. As a substitute of strolling door to door to share Siduri with customers as he did 25 years in the past, the Siduri story is now out there to each shopper via their smartphones. Early examples of augmented actuality in wine required customers to obtain an utility to view augmented actuality experiences. What units the Siduri Holographic Expertise aside is that buyers can seamlessly launch the experiences by merely scanning a QR code – no apps, no issues.
The holographic experiences can be found on three of their hottest bottlings: Willamette Valley Pinot Noir, Santa Barbara County Pinot Noir, and Russian River Valley Pinot Noir. Scan the QR code on the label utilizing a smartphone or pill to launch the AR expertise in a browser that pertains to the particular wine. One expertise is a face-off in opposition to Siduri’s Founder, Adam Lee, in a Wild West-style showdown — you’ll additionally be taught a singular tip about opening wine. In one other, see Siduri’s 500+, 90-point scores stack up. You don’t want something particular to expertise every story, simply scan and go along with your cell system or pill. Don’t neglect that every AR expertise may be loved with a glass of Siduri Pinot Noir!
How one can enter the Siduri Holographic Sweepstakes
Need an opportunity to win this superb journey, crammed to the brim with unique wine and know-how experiences? Right here’s what you could do. Beginning November 1st, you possibly can enter the Siduri Holographic Sweepstakes on-line – click on the hyperlink right here to enter. You’ve got till December 31, 2021, at 11:59 p.m. PT to enter. Alternatively, you possibly can enter by way of e-mail by reaching out to the suitable Siduri e-mail tackle, which you’ll discover listed within the sweepstakes guidelines within the sweepstakes guidelines. Alcohol is just not included in any prize, however you’ll have loads of alternatives to imbibe in the course of the journey. The time you’ll spend in Microsoft’s Combined Actuality Seize Studios is value an estimated $10,000, alone. It’s a once-in-a-lifetime prize, so don’t miss your likelihood to enter!
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